Butler Cook
At Butler Cook, our professional team of chartered accountants combines practical business insight with proactive financial advice to make life easier for small and medium‑sized enterprises. We support sole traders, partnerships, limited companies, charities and new start‑ups with accounting, taxation, bookkeeping, payroll, company secretarial services and succession planning, all with professional care and clear communication.
As businesses navigate growth, compliance and change, many find traditional accountancy services too rigid or unclear. We work on your side of the table, listening to your goals, identifying opportunities, and helping you make informed decisions that strengthen your finances and support your long‑term success.
Services
Where insight meets financial expertise
We are chartered accountants supporting small and medium-sized businesses with clear, practical accounting, tax and advisory services. With deep experience across statutory accounts, tax planning, payroll, bookkeeping and company secretarial work, we act as a trusted financial partner on your side of the table, guiding you through compliance and beyond.
We take the pressure off business owners by handling the detail, explaining the numbers in plain English and helping you make informed decisions at every stage. Rather than offering one-size-fits-all divisions, we work closely with you to understand your business, align financial strategy with your goals, and provide advice that supports both day-to-day operations and long-term growth. Our responsive, relationship-led approach ensures you have the clarity and confidence to move your business forward.
Team
The people behind the work
Martin Collins
Chief Executive Officer
During my career, I’ve had successes in both the PLC world and the SME sector as an owner-manager.
I’ve enjoyed the cut and thrust of challenges on the front line and have sat in negotiations around boardroom tables in the City, but my passion lies firmly with the SME sector.
I enjoy supporting and growing my own businesses, helping clients succeed, even when they don’t yet realise how successful they are.
I understand the importance of structured, organised businesses, while ensuring the drive and passion of the owner isn’t held back.
Experience allows me to help teams play to their strengths and support the rest, because the quality of advisors and support always makes the difference.
Alex Reynolds
Head of Accountancy & Tax
My career began training at a global accountancy practice, where I qualified as a chartered accountant and built a strong technical foundation across audit and advisory work.
I later managed a diverse client portfolio before being headhunted during an economic downturn into a Finance Director role within the construction sector.
Operating at board level through a recession gave me first-hand experience of cash flow pressure, funding constraints, and strategic decision-making under stress.
Today, I draw on both technical expertise and real-world commercial experience to advise SME and owner-managed businesses.
My work focuses on tax advisory, management buy-outs, group restructures, and tax-efficient planning, helping business owners make informed decisions with confidence.
Mike Ball
Chief Commercial Officer
Until 2020, I was a Senior Partner in an international audit and advisory firm, and for the past 25 years, I have enjoyed advising clients ranging from start-ups to multi-billion-pound businesses.
I am an accountant by training, not intuition, and relish the challenges of working with business owners.
Overseeing more than 1,500 businesses, I have seen nearly every scenario.
Unlike many in the profession, I have owned and grown companies, advised on M&A, developed trading structures, and implemented national and international tax strategies.
I work alongside talented entrepreneurs and a skilled team, delivering services that I truly believe are second to none.
Jo Hancock
Chief of Staff
During my career, I have worked across multiple industries in both the SME sector and Corporate PLCs, focusing on organisational efficiency, strategic planning, and project and change management.
As a Hospitality Management graduate, I began in the hotel industry and discovered a passion for strategy, problem-solving, and delivering excellent customer service.
Over the next ten years, I developed these skills as Operations Manager and Director across hospitality, commercial vehicles, and pharmaceutical services.
I then moved into Project and Change Management, leading projects including office builds, business relocations, global finance system implementations, and CRM rollouts.
My heart lies with SMEs, where I now oversee operations, strategy, and team performance to deliver outstanding client service.
Emma Robison
Chief Operating Officer
As a Graduate in Economics, I worked in London’s financial industry for several years, developing a strong understanding of commercial finance.
This experience, alongside qualifications in HR and Business Turnaround, has equipped me to support my clients effectively.
I focus on providing commercial finance divisions nationally, regardless of company size or status.
Over the years, I have built strong relationships with well-known funders and many that are less familiar, creating a network of lenders who understand our strengths.
My experience allows me to assist with straightforward funding requirements or provide guidance and divisions for the unusual, the complex, and every challenge in between.
Chelsea Stox
Business Services Manager
Starting out in manufacturing and growing into roles that champion operational excellence, I’ve always been rooted in the SME world.
I’m passionate about process improvement and efficiency, ensuring divisions are practical, realistic, and deliver real value.
In my current role, I work closely with the accounts team to manage statutory requirements and support projects that keep operations running smoothly.
I thrive under pressure, enjoy working to deadlines, and take pride in finding smart, effective divisions that make a genuine difference.
Outside of work, you’ll usually find me catching up with friends over a glass of wine, exploring new places on long dog walks, or tackling my latest home renovation project.
Waqar Najeeb
Senior Accountant
I’m a Financial Accountant at Butler cook and the White Label Resources Group, where I lead our statutory accounts team. With over 25 years’ experience across all areas of accountancy, I have particular expertise in year-end statutory accounts and both business and personal taxation.
My focus is on delivering high-quality guidance and a dependable, consistent service to every client. I work closely with a dedicated and experienced team to ensure accounts are prepared accurately, efficiently, and on time.
I specialise in producing clear year-end financial statements and reliable reports that support informed decision-making and long-term planning. Outside of work, I enjoy watching a variety of sports, particularly cricket and football.
Lindsay Keeling
Management Accountant
I am a Management Accountant at White Label Resources, where I lead our CIS, VAT bookkeeping, payroll, and management accounts services.
With extensive experience working with SMEs, I have headed finance teams and supported businesses with clear, reliable financial insight and practical process improvements.
I bring 15 years of post qualification experience alongside a Diploma in Payroll Management, and I am fully certified in Xero and Sage.
I enjoy helping clients make smarter decisions through accurate reporting and straightforward advice.
Outside of work, I spend most of my time with my energetic eight year old twins, who keep life busy, rewarding, and full of surprises every single day without exception.
Lucy Cooper
Financial & Project Accountant
I became ACCA qualified in 2003 and have spent my career working in a range of practice roles.
I pride myself on going beyond the traditional number crunching image of accountancy, bringing clarity, reassurance, and practical insight to clients who want to truly understand their financials.
I am a strong communicator and am often told I explain things in a way that really makes sense.
I recently joined White Label Resources as a Financial and Project Accountant, where I support clients with succession planning opportunities and assist the CFO with internal financial reporting.
Outside of work, I enjoy coastal trips, theatre visits, and more often than not, being a chauffeur to my two older teenagers and their many activities.
Jamal Amraz
Professional Services Executive
My role involves working across statutory accounts, personal tax, VAT returns, CIS returns, and occasional Capital Gains Tax and advisory work, as well as supporting clients with day-to-day queries.
I enjoy being involved in a varied workload and helping ensure clients receive clear, timely, and accurate information.
I am currently studying towards my AAT qualification and am keen to continue developing my accounting knowledge and practical experience within the profession.
I take pride in being reliable, organised, and approachable, always aiming to provide helpful support to both clients and colleagues.
Outside work, you will usually find me playing football, staying active, or catching up with mates socially.
Zhané Johns
Payroll Administrator
I am a qualified CIPP Payroll Administrator with over four years of experience across company, bureau, and practice environments.
I began my career as an apprentice and have since progressed to a fully qualified payroll professional, building strong knowledge in payroll processing, CIS, and workplace pensions.
I take pride in accuracy, organisation, and delivering a reliable service for clients and colleagues alike.
Outside of work, I am a family and friends oriented person who enjoys having fun and embracing the occasional spontaneous trip.
A fun fact about me is that I was crowned Regional Caribbean Carnival Queen in the UK in 2023, an experience I am incredibly proud of today
Lisa Homer
Credit Control & Billing Manager
I have over 30 years of experience working within the transport industry, where I have held a variety of roles including Branch Manager, Internal Auditor, and most recently Credit Control and Billing Manager.
In my current role, I work closely with the team to ensure debts are collected in a timely and efficient manner, supporting strong financial processes across the business.
I take pride in being organised, reliable, and proactive in my approach.
Outside of work, I enjoy walking my Cocker Spaniel, often completing a three-mile walk before the day begins. I also love dining out with friends, especially over a good glass of wine, and visiting the theatre.
Jackie Howard
Group Compliance Manager
I am an experienced Compliance Officer and qualified Chartered Accountant with over 40 years in professional services.
I began my career at KPMG and have since gained expertise across accountancy, legal, financial advisory, and banking sectors.
My focus is always on reducing risk and ensuring regulatory compliance. As a leader, I guide teams through complex challenges, fostering integrity, accountability, and collaboration.
I am passionate about process improvement and mentoring others, helping to build strong, high-performing teams.
Outside of work, I enjoy reading, following both Arsenal football teams, and keeping fit, balancing my professional focus with personal interests.
Contact Us
Get in touch today to see how we can help
Please contact us by sending us an email us at [email protected] or give us a call on 01773 749702.
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